Hi, I’m Alicia.

Resume

The creative mind behind Alicia Mae Designs—where strategy meets style and pixels turn into profit.

Design has been my passion for as long as I can remember. From doodling in notebooks as a kid to crafting eye-catching marketing campaigns, I’ve always loved bringing ideas to life in a way that truly speaks to people.

Straight out of college, I joined BAD Marketing, where I’ve been making waves on the email marketing team ever since. My specialty? Versatility. I love adapting to different brands, nailing their unique voice, and finding innovative ways to elevate their presence.

I’m all about results-driven creativity, blending eCommerce email marketing, SMS marketing, website pop-up optimization, copywriting, and data organization to help businesses not just meet but exceed their KPI goals.

When I’m not designing, you’ll probably find me spending time with my family and friends, walking my dog Beau, or indulging in a new craft!

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The I-Design program at Winona State University was truly a blessing to me. It gave me the ability to "form my future" with a major that allowed me to choose a concentration in design. I was able to pick what classes I wanted to take that would benefit my education on all things design, marketing, communication, and computer science.

 

To me, design is all about challenging our way of thinking in order to drive innovation.

It is about using critical thinking and creativity to make an impact.

I-Design

The I–Design major is an integrated design program that develops the creative identity through interdisciplinary problem-solving skills, new media and technology, collaboration, and global cultural experience.

 

  • Students will be expected to expand the boundary of traditional academic scholarship. They will pursue outside subject areas and incorporate different types of creative problem-solving skills into their design studies.

  • Students learn to collaborate with creative thinkers from other disciplines. It provides students with strategies, skills and concepts to establish and sustain creative thinking and collaboration that results in increased performance and resourcefulness.

  • The Design Program employs inquiry-based approach to learning to increase intellectual engagement and foster deep understanding through the development of a hands-on, minds-on and ‘research-based disposition’ towards learning. “How to Learn” vs “What to Learn”, Inquiry honors the complex, interconnected nature of knowledge construction, striving to provide opportunities for students to collaboratively build, test and reflect on their learning.

  • Students in the program must complete a six-credit international exposure that is substantial and directly immerses the student in a different culture. Examples include most study abroad/faculty-led study away programs. This will strengthen student adaptation to the now global design industry. Each international exposure is completed with a group creative exhibition synthesizing the transformative experience. Design Academic Advisor approval is required prior to participating in the cross-culture experience.

  • Students develop a strong creative identity through a concentration of cross-disciplinary studies. It allows them to explore and combine their strengths and areas of interests in their design discipline (e.g. engineering, computer science, marketing and writing).